The Chromatic Odyssey of Vertu

At the heart of the composition, the painting appears to gradually refocus, forming a cylindrical dynamic — a visual tunnel where everything converges and harmonises. This circular form is no accident: it embodies the idea of a completed cycle, of a system that “runs smoothly,” as the saying goes. The movement suggests continuous energy, balance after the storms, and a company that now moves forward with confidence along its path.

By capturing the emotional timeline of an entrepreneurial journey, this artwork acts as a visual memory — a wordless narrative, yet rich with experience. It reflects the belief that art can give shape to the intangible, that it can capture the invisible fluctuations of a collective project and render them perceptible to the eye.

Every colour, every movement, every contrast reminds me of a key moment in this adventure. And if this success could come to life, it is thanks to the unwavering support of my team of consultants, who experienced this project with as much intensity, passion, and dedication as I did. Together, we turned it into far more than a business achievement — a beautiful human story.

To celebrate its ten-year anniversary, VERTU International chose to mark this milestone with an artwork that is both symbolic and introspective. This commemorative painting is far more than a simple visual tribute: it serves as an emotional, almost poetic translation of a company’s life — with its impulses, doubts, bursts of brilliance, and moments of silence.

At first glance, one is struck by the profusion of colours — vibrant, contrasting, sometimes even clashing — that unfold across the canvas. The bright tones embody moments of enthusiasm, inspiration, and success: those sparks when ideas ignite and conviction sweeps everything along. In contrast, the darker shades evoke periods of questioning, disillusionment, slowness, and difficulty — those inevitable lows that shape the maturity of any human and entrepreneurial journey.

Each hue seems to tell a fragment of the story:

• The neutral tones and structured forms recall moments of objectivity and decision-making.

• The luminous bursts and spontaneous movements express creative euphoria.

• The denser, almost opaque areas suggest disappointments, obstacles, and necessary self-reflection.

• Then come the warm and balanced resonances — signs of regained serenity, controlled growth, and a sense of accomplishment.

At Vertu, since the very beginning of our journey, Art and Craftsmanship have always held an essential place in everything we do. 

It is with deep emotion, humility, and pride that I look upon this magnificent canvas — one that perfectly represents the different phases I went through in creating what has now become VERTU International Luxury Group and its business units: Vertu Hospitality Services, Vertu Hotels and Resorts, Vertu Residences, and Vertu Interactive.